So now that we have the fundamentals down for creating a great intro and outro, it’s time to look at how to create the great video. There is a misconception that you have to have expensive video camera equipment and lighting to produce good video. In fact, you don’t even need a video camera to produce video. Allow me to explain. The majority of videos that I have recorded have been created using a screen capture software called Camtasia. I simply record my screen and talk at the same time explaining what it is I’m doing. I’ve done this type of video for some time but I am practicing being more comfortable in front of the camera.
For now, I would not worry too much about getting professional lighting. I do recommend you record indoors and away from direct sunlight. You can play around with a few table lamps without shades to try to create a nice effect. Placing two in front of you (a few feet away) and one behind usually works the best.
Now if you are courageous enough to put yourself on video, you don’t need to break the bank to get a good quality video camera. There are many on the market today for as low as $150. As long as the camera takes HD video 1080p and has an output for an audio jack, you should be all set. Obviously you can spend a little more money and purchase a higher end video camera but please don’t feel like you have to.
In the beginning, your video will probably be pretty raw and that’s ok. It takes a lot of practice in front of the camera to feel confident so I recommend to try and keep the video no more than five minutes in length. Doing so will should keep the viewer’s attention and not wander off.
Try to determine what your goals are for creating the video. Are you looking to increase viewers to your website, capture a lead or maybe trying to increase your brand awareness?
If you’re not sure what to topics to discuss, try going to YouTube and search for some of your topics. If there are a lot videos on the subject, chances are that people have an appetite for the topic. See what others are doing and go through their comments to see what they could have improved upon.
Recipe For Success:
- Tell the viewer what they are going to see and how it will help them.
- Add your intro
- Deliver your content
- Recap with a conclusion
- Offer a call to action based on your previous video goals
- Finish with your outro
- Use a tripod to avoid shaking
- Try not to be a talking head. Add in other media to take the focus off of you
- Use a microphone if possible to offer the best sound
- Tell a story to create engagement and differentiation
So now it’s time to move onto our next post in our Video Marketing series, How To Edit Your Video.
In case you missed my previous articles in video marketing, you can find them here: