We all know LinkedIn for business networking, but if you own any kind of business, you should set up a company business page. The service is free and easy to use, and allows you to broaden your company’s reach to potential customers.
In the last month of so there have been some changes to the company pages on linked in, making the company pages more dynamic, with better navigation. Ok wait, forgive me, I am getting ahead of myself, let’s start at the beginning.
Setting up your LinkedIn Company Page
1. Log into LinkedIn and click on Companies.
2. Double-check to make sure that your company does not already have a profile by searching for your company in the search box.
3. Click the Add a Company link.
4. Fill in your company name and your email address at the company. The email address must be at your company’s domain name and cannot be a Gmail, Yahoo, Hotmail, or Comcast address.
5. Click the box that verifies you as an official representative of the company and click Continue.
6. LinkedIn will send you a verification email to the email address you input in step 4. Find this email in your email inbox and click on the verification link in the email.
7. The link should lead you to a screen on LinkedIn.com asking you to confirm your email address. Click Confirm.
8. LinkedIn will ask you to sign in again under your primary LinkedIn email address you use to log into LinkedIn Fill in your login information and click Sign In.
So the page is set up, and once you sign back in, you will directed to an editable version of your company profile, and this is where the enhancements that LinkedIn introduced comes in, but first we needs to set up our administrators for your page.
Setting Up Administrators
1. Set Company Page Administrator to Designated users only. Otherwise, anyone with an email address at your company would be allowed to edit your company profile, and you do not necessarily want that. Make sure you add at least one designated user (type your own name into the box) or else LinkedIn will give you an error.
2. LinkedIn now offers brand image, and the size needs to be 646×220. You can use the images you use for your Facebook cover, Google+, or twitter account. If you don’t have one, you can go to fiverr.com, they offer a host of graphics and design, all staring at $5, so really you can’t go wrong.
3. So now you need to write your company description. Ensure that you use words in your description are keyword rich (meaning you use words in your description that people would use to search for your business, products or services.
4. Now list your businesses specialties. (This is a great spot to use your keywords from your description). Add your company Twitter ID, RSS feed, and your companies blog URL. When you add your blog url and rss feed, updates will automatically appear on your LinkedIn company page. So next, make sure under the News Module settings you keep “Show News about my company.
5. Next, fill out Company Type, Company Size, Company Website URL, Main Company Industry, Company Operating Status, year founded, and Company locations. This can be found in the right column.
6. Click PUBLISH. Your company page it is set up!
Now that you have your company page created and published, we recommend you add a link to it where ever you have your other social media links. Now go ahead, add your products and services and you will be all set.
All the best,